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How to market content ...?

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How to market content ...?

 Have you ever wondered what can distinguish one company from another if they are from the same field? If your answer is the strength of the advertising plan that contributes to the fame of one company than the other is the control to distinguish and raise it on top without the rest, then half of your answer is correct, of course strong advertising and huge promotional means adopted by companies always push it forward, but which ads? And what plan is followed? This is the topic of the article.

Today, companies no longer adopt traditional promotional plans such as TV ads, which are distributed as posters on street walls, today, most of these companies have gotten rid of the boring promotional tools that only increase their customers ' boredom and boredom with them, and therefore no longer have value in the market, but have adopted a whole new type that is in line with the era in which we live that is based primarily on attracting the customer's attention, attracting him in various ways, and then forming a more connected relationship between the customer and the commodity offered to him, namely, content marketing.

So what is content marketing? theAnd what kinds? And how do you adopt it to build a more effective marketing plan? If you're still interested, keep reading the article to the end.

What is content marketing? 

Content marketing is the process of providing a value to the customer in the form of advertising a particular service, product or commodity, tangible or intangible, in a unique creative way, which may lead us to laugh, be influenced, excited or feel the need to obtain that value or product, the color taken by that content may vary but the desired goal remains.

Types of content marketing

We can not limit the types of content marketing means because as long as you can invent a way to reach your customers it can be considered content marketing, however there are many types of content marketing which are the most dependent such as:

1. Articles or posts

1. articles or posts

One of the most commonly used forms of content marketing online, which is simply a blog post explaining your product or service and describing its features and the reasons that drive customers to buy it, this method is the fastest, least expensive and effortless in terms of implementation, and can even reach customers faster if it is issued on search sites such as Google,

2-Videos

2-Videos

It is one of the best means of content marketing to potential customers, the music that you put in the video, the colors, the lighting, the story represented through which you send your message that you want to deliver, especially it was in the form of cardboard or animated characters such as stop motion or motion graphic technology, all the attractions to keep your and your effort in the video industry as well.

3-E-book

3-E-book

That way of content marketing depends on the design of an e-book up to a maximum of 10 pages in which you explain your product in detail with the addition of images to facilitate understanding and ensure the access of information as it should, especially if the book is entitled advice you give to your customers, people love the advice and resort to.

The benefits of content marketing

The fruits of any approach to content marketing are many and numerous.:

  1. reach your product to a greater number of internet users and communication sites than you used to adopt traditional methods.
  2. increase the buyer base of the product you offer by turning interested people into new customers.
  3. your site is issued by search engines, which facilitates access to it and thus spread your brand more and increase awareness of it.
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